Regulatory report: Japan – heated tobacco, June 2020

Japan is exceptional for the take-up of heated tobacco, being the star market for it worldwide. We estimated that there are currently around 10m heated tobacco users in Japan. Tobacco elements come under the Tobacco Business Act (Act No. 68 of 1984), which defines tobacco products as  “entirely or partially made of tobacco leaves and made for smoking, chewing or sniffing”. The hardware used to heat tobacco is not subject to this tobacco legislation, nevertheless, the product should comply with the general electronic product consumer laws. This report offers a detailed analysis of the current restrictions and regulations in place for heated tobacco products in Japan, covering all aspects from product and age restrictions, to labelling and packaging, and advertising and tax.

Free sample
I'm already a subscriber

Marija Obradovic

Head legal analyst
Marija is an international regulatory specialist. She has worked in Spain and Serbia on a broad range of national and cross-border policy issues, dispute resolution and rule of law. She holds an LLB law degree from the University of Belgrade and a Master’s in International Security from Institut Barcelona d’Estudis Internacionals. Marija drives legal analysis for TobaccoIntelligence globally. She has developed a number of data products and policy tracking tools such as our daily alerts, Regulatory Burden Index, and the Compliance Calendar, among others.

Our Key Benefits

The global novel nicotine market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

TobaccoIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

  • Stay informed of any legal and market change in the sector that impacts your organisation
  • Maximise resources by getting market and legal data analysis daily in one place
  • Make smart decisions by understanding how the regulatory and market landscape evolves
  • Anticipate risks in your decisions by monitoring regulatory changes that impact your organisation