Japan is exceptional for the take-up of heated tobacco, being the star market for it worldwide. We estimated that there are currently around 10m heated tobacco users in Japan. Tobacco elements come under the Tobacco Business Act (Act No. 68 of 1984), which defines tobacco products as “entirely or partially made of tobacco leaves and made for smoking, chewing or sniffing”. The hardware used to heat tobacco is not subject to this tobacco legislation, nevertheless, the product should comply with the general electronic product consumer laws. This report offers a detailed analysis of the current restrictions and regulations in place for heated tobacco products in Japan, covering all aspects from product and age restrictions, to labelling and packaging, and advertising and tax.
Marija is an international regulatory specialist. She has worked in Spain and Serbia on a broad range of national and cross-border policy issues, dispute resolution and rule of law. She holds an LLB law degree from the University of Belgrade and a Master’s in International Security from Institut Barcelona d’Estudis Internacionals. Marija drives legal analysis for TobaccoIntelligence globally. She has developed a number of data products and policy tracking tools such as our daily alerts, Regulatory Burden Index, and the Compliance Calendar, among others.
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