Heated tobacco and oral tobacco are a part of the wider tobacco framework in Japan and are regulated similarly to cigarettes. The regulatory framework has been stable aside from periodical tax adjustments. This report offers a comprehensive overview of the current regulatory framework for heated tobacco, oral tobacco and nicotine pouches in Japan covering all areas of law from taxation and notification to product and labelling restrictions, advertising and retail channels.

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Table of contents

  1. Executive summary
  2. Outlook
  3. Japan: the basics
  4. National regulatory framework
  5. Age restrictions
  6. Product restrictions
  7. Labelling and packaging
  8. Obligation to notify
  9. Retail channels restrictions
  10. Public usage
  11. Advertising and marketing
  12. Taxation
  13. Relevant laws
  14. Relevant bodies

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“ Regulatory report: Japan – HnB, oral tobacco and nicotine pouches, May 2021 ”





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