Strong Iqos momentum and Zyn’s success in the US drove PMI’s numbers in 2023

Philip Morris International (PMI) delivered a positive performance last year, with smoke-free products reaching almost 40% of the company’s total net revenues as well as gross profit, and 25 markets now deriving more than 50% of revenue from smoke-free products.

The tobacco company highlighted a strong performance by Iqos, saying the brand had outgrown its heated tobacco category rivals, despite already holding a category share of over 75%.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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