E-cigarette manufacturers and tobacco giants are increasing investment in Central and Eastern Europe, building new plants or expanding existing ones to meet growing demand for new tobacco alternatives
After early growth, the vaping population of Romania has levelled out at around 200,000, just over 4% of the smoking population – but the country is a prime testing ground for heated tobacco, with IQOS, Glo and iFuse all in the market
Market growth for e-cigarette products peaked in Ukraine last year; our latest report details the state of an unregulated market in a phase of stability or light growth