This report provides an overview of the South Korean heated tobacco market in terms of consumption, market size, brands and prices
The South Korean government is running a campaign to discourage use of tobacco products, in response to recent launches of Juul and a similar device from KT&G
The South Korean government has declared e-cigarettes and heated tobacco to be no safer than smoking – a statement that has led to legal action by Philip Morris International (PMI)
The South Korean e-cigarette market is tied in with the heat-not-burn category and future market development will partly depend on how consumers react to the latest moves in HnB regulation
The South Korean government is stepping up its efforts to discourage use of electronic cigarettes and heated tobacco products with new graphic health warning images that will appear on packages later this year
Heat-not-burn products will become more expensive than combustible cigarettes in South Korea unless manufacturers decide to absorb part of a new tax rise
A new tax proposal for heat-not-burn (HnB) products in South Korea could leave them more expensive than their traditional cigarette counterparts.