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TobaccoIntelligence conducted several consumer surveys during 2019-2020 in order to identify the prevalence of IQOS among vapers in the US, UK and Canada. Here we highlight the key insights and trends that were deduced from?this research.
The South Korean e-cigarette market is tied in with the heat-not-burn category and future market development will partly depend on how consumers react to the latest moves in HnB regulation
Our latest report on the state of the e-cigarette market in Italy finds that strict regulation has caused a fall in the size of the market ? but not as steep as the fall in vaper numbers, as those still vaping are paying more
Beset by mass closures of vape stores and sceptical public opinion, the Spanish e-cigarette market finally appears to be growing again.
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