Celebrating our 10th anniversary – Unlock our special offer today

Law enforcement officials in Ukraine have raised concerns over a sharp increase in sales of counterfeit heated tobacco products from China, in what is thought to be an “inevitable” consequence of the new tax scheme that came into force in January.

Since the tax was imposed the Ukrainian market has been flooded with Chinese-made heat-not-burn (HnB) products sold in small kiosks and grocery stores across the country.

Valery Vorotin, a tobacco trade expert for the Verkhovna Rada, the Ukrainian parliament, has described the situation as being like Chicago in the 1920s, “the time of bootlegging”.

Vorotin wrote in a local media outlet that counterfeit devices had been seen on the shelves of roadside kiosks in Bila Tserkva, about 50 south of Ukraine’s capital, Kyiv.

He reported that tobacco sticks of the MC brand, compatible with Iqos, lacking the compulsory excise stamps, were on sale at a price of around UAH 50 ($1.78). According to the packaging, the sticks were made by Hongta Tobacco Group under the authority of Yunnan Tobacco International, based in Kunming, China.


Progressive yearly increase


Authorities also found the same sticks in five flavours (mint, tiramisu, blueberry, Virginia, and oriental/classic) being offered in bulk for $705 per crate of 500 packs, coming to around $1.40 per pack, online and via the messaging app Telegram.

News agency Unian reported that Chinese HnB products had been seen on sale at UAH 52 ($1.86) spotted in the Zaporozhye and Dnepropetrovsk regions in eastern Ukraine.

Experts believe the appearance of such smuggled goods on the Ukrainian market, which had previously only seen smuggling of traditional cigarettes, is a result of the hike in excise tax for heated tobacco products.

Law 466-IX establishes a progressive yearly increase in the heated tobacco tax. From 1st January 2021 the tax rate stands at UAH 1,456.33 ($52) per 1,000 pieces; it is set to rise incrementally each year until 2025.

The price of some of the most popular HnB consumables has risen this year from UAH 53 ($1.89) to over UAH 80 ($2.86).

Subscribe to our Newsletter

Join in to hear about news, events, and podcasts in the sector

    See more


    Black market threat


    Furthermore, the difference in prices of heated tobacco consumables between Ukraine and its neighbours Moldova, Belarus and Russia has opened up the market to counterfeit products.

    Institutions including the National Academy of Sciences of Ukraine and the tobacco industry itself proposed to the government a gradual increase in taxes rather than an abrupt one.

    British American Tobacco (BAT), manufacturer of the Glo heated tobacco system, said the tax rise was “inevitably” leading to an increase in illegal trade.

    Philip Morris International (PMI), the company behind Iqos, estimates that the Ukrainian black market could cut the trade in legal HnB products by 50% and that many customers will switch back to smoking traditional cigarettes.

    PMI has guaranteed to collect at least UAH 4.8bn ($171m) in excise tax from Iqos in 2021 and UAH 8.1bn ($289m) next year.


    What This Means: The tobacco industry is hoping to resume dialogue with officials in Kyiv to try to make some changes in the current tax plan for heated tobacco in Ukraine.

    But excise duties are not the only challenge for the industry. The Verkhovna Rada is this week discussing Bill 4358, which seeks to introduce regulation similar to the EU Tobacco Products Directive (TPD) for e-cigarettes and HnB products.

    At the beginning of March the parliament will also give a first reading to Bill 4212, which seeks to regulate advertising of e-cigarettes and e-liquids.

    Ksenia Kondratieva TobaccoIntelligence contributing writer

    Photo: Denys Rodionenko

    Author default picture


    This article was written by one of TobaccoIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual nicotine markets.

    Our Key Benefits

    The global novel nicotine market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

    TobaccoIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

    • Stay informed of any legal and market change in the sector that impacts your organisation
    • Maximise resources by getting market and legal data analysis daily in one place
    • Make smart decisions by understanding how the regulatory and market landscape evolves
    • Anticipate risks in your decisions by monitoring regulatory changes that impact your organisation