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News analysis

US FDA allows marketing of Zyn nicotine pouches and flavours other than tobacco

Written by || 17th January 2025 || News analysis | Flavours | Major brands | Marketing and retailing | Modern oral | Regulation and legislation | GeographiesNorth America United States

The US Food and Drug Administration (FDA) has authorised the marketing of 20 Zyn nicotine pouch products, marking the first time the agency has approved such products through its rigorous premarket tobacco product application (PMTA) process.

This landmark decision includes flavoured options beyond tobacco, mint, and menthol – such as chill, cinnamon, citrus, and coffee – and allows for two nicotine strengths (3 mg and 6 mg).

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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