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News analysis

US free-speech challenges may reshape marketing rules for nicotine alternatives

Written by || 18th February 2025 || News analysis | Flavours | Marketing and retailing | Politics & policy | Regulation and legislation | GeographiesCalifornia North America Oregon United States

Packaging of US nicotine alternatives could face a major shake-up, thanks to First Amendment challenges.

The First Amendment of the US Constitution guarantees freedom of speech, and several companies are using it to challenge restrictions on what they can say and do through lawsuits before state and federal courts. Recent court rulings indicate these challenges could significantly affect the vaping industry, food labelling and pharmaceutical advertising.

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TobaccoIntelligence

This article was written by one of TobaccoIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual nicotine markets.

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