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Market reports

US: the nicotine pouch market, March 2025

Written by || 31st March 2025 || Market reports , Nicotine pouches market reports | Flavours | Major brands | Market sizes | Marketing and retailing | Modern oral | Tobacco-free | GeographiesNorth America United States

The US nicotine pouch market is currently the largest worldwide by value and number of users. It is also one of the most dynamic: we estimate that in 2025 there will be more than 8.5m users in the country, which is eight times the 2020 figure.

The market shows favourable prospects of growth and expansion in the mid-term.

Products must submit a premarket tobacco product application (PMTA) from the US Food and Drug Administration (FDA) in order to be sold. The recent first-ever PMTA approval for a nicotine pouch brand represents a relevant and positive breakthrough for the industry.

This report looks at the current US nicotine pouch market, with analysis of retail channels, nicotine content, pricing, marketing and more, as well as insight into the market’s future outlook.

 

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Julian Bobadilla

Head of market analysis
Julián was born in Bogotá, Colombia, where he obtained his Bachelor’s degree in Business Administration from the Universidad Pontificia Javeriana. He has worked in the financial and oil distribution sectors, mainly in controlling and financial analysis positions. He holds a Global MBA, focused on Sustainable Businesses, from the Bologna Business School in Italy.

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