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News analysis

44% rise in HnB shipments drives a year of smoke-free growth for PMI

Written by || 6th February 2020 || News analysis | Heated tobacco | IQOS | Europe North America

PMI saw its market share of heated tobacco units in IQOS markets, excluding the US, rise by 1.4 percentage points to 5% last year, with a 44.2% increase in HnB shipments ...

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