The Middle East: nicotine pouch market overview, October 2024

Nicotine pouch markets in the Middle East are still in the early stages of development and there is no wide presence of brands or products across the analysed region. However, product awareness is rapidly increasing, boosted by the efforts from Saudi Arabia’s government to place nicotine pouches as the leading tobacco replacement product, which could set a trend in the region.

This report covers eight countries – Saudi Arabia, the United Arab Emirates (UAE), Bahrain, Qatar, Kuwait, Lebanon, Israel and Jordan – analysing their regulatory and market status for nicotine pouches.

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Genaro Pierucci

Market analyst
Genaro holds a Bachelor’s degree in Economics and is currently pursuing a Master’s in Data Analysis in Barcelona. Originally from Argentina, his professional adventure has taken him through various roles in data and communications. Passionate about analysis and uncovering meaningful insights, Genaro brings both expertise and enthusiasm to the team.

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