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News analysis

UK nicotine pouch market expands with innovation and rising consumer demand

Written by || 15th January 2025 || News analysis | Market sizes | Marketing and retailing | Modern oral | Regulation and legislation | GeographiesEurope Sweden United Kingdom

Despite a landscape dominated by regulatory uncertainty, the UK nicotine pouch market is witnessing rapid growth, driven by rising consumer demand for harm-reduction products and healthier alternatives to smoking.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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