Alternative tobacco and nicotine products in Sweden

Sweden: The Social Affairs Committee will discuss tomorrow the bill "Stricter rules for new nicotine products" (2021/22: 200), which tries to regulate nicotine pouch ingredients, packaging, labelling, advertising, marketing and sales. Additionally, the proposal aims to strengthen the tobacco product advertising and marketing restrictions. This bill was proposed by the government following a public consultation on the regulation of tobacco, e-cigarettes and tobacco-free nicotine products conducted between February 2020 and March 2021.

Sweden: The public consultation on a proposal from the Ministry of Finance to increase the excise duties on tobacco products and nicotine pouches for the next two years ends today, 18th March. Snus would be taxed at SEK491 (€47) per kg in 2023 and SEK507 (€49) in 2024, nicotine pouches would be taxed at SEK202 (€19) per kg in 2024, and chewing tobacco at SEK541 (€52) per kg in 2023 and SEK553 (€53) in 2024. The Swedish Tax Agency told TobaccoIntelligence that depending on the authorities’ interpretation, there are two possible rates that could be applicable to heated tobacco consumables, namely the rates of cigarettes or other tobacco products. Cigarettes would be taxed at SEK1.72 (€0.16) per stick in 2023 and SEK1.79 (€0.17) in 2024, while other tobacco products at SEK2,093 (€201) per kg in 2023 and SEK2,160 (€207) in 2024.

Sweden: From February 2020 to March 2021 the government held an investigation to ensure a coherent and systematic regulation of tobacco, e-cigarettes, and tobacco-free nicotine products. The outcomes of this inquiry were published yesterday, and the government intends to submit a proposal shortly that would set a regulatory framework for nicotine pouches. According to a press release, the bill aims to regulate nicotine pouch ingredients, packaging, labelling, advertising, marketing and sales. Additionally, the proposal sets out to strengthen restrictions on the advertising and marketing of tobacco products.