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Oral tobacco continued to significantly contribute to Altria’s numbers in the first half of the year, with encouraging results from its On! nicotine pouch brand and positive On! Plus growth prospects.
During the presentation of its financial results, the company said it launched a new trade programme that secured the number-one retail fixture position for nearly 80% of On!’s volume. It also introduced a new look for On! packaging and a new equity campaign to further differentiate the brand. Early international results continue to show that On! Plus is a growing competitive player in the nicotine pouch space in Sweden and the UK. In both markets, On! Plus has been incremental to the company’s total portfolio.
