Altria ready to put millions behind digital U.S. launch of iQOS

Altria is set to take a digital approach to launching its iQOS heat-not-burn product in the U.S. but there will be significant costs along the way.

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This article was written by one of TobaccoIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual nicotine markets.

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Altria ready to put millions behind digital U.S. launch of iQOS

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