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News analysis

At your convenience – now smokers in California are offered the low-nic option

Written by || 18th July 2023 || News analysis | Major brands | Marketing and retailing | GeographiesCalifornia North America United States

22nd Century Group has confirmed the launch of its VLN reduced nicotine cigarettes in California, where sales began this week.

It is part of the company’s planned expansion into both international and domestic markets.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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