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News analysis

22nd Century banks on big plans for its VLN cigarettes in the US and beyond

Written by || 12th May 2023 || News analysis | Financial results | Major brands | GeographiesArizona Asia California Europe Georgia US Indiana Japan Kentucky Michigan New York North America North Carolina Ohio Rhode Island South Carolina South Korea Switzerland United States Wisconsin

US company 22nd Century will look to expand its international interests by launching trials in Switzerland and Japan as well as relaunching its low-nicotine conventional cigarette product in South Korea.

The company will also look to get the most from an upcoming consumer campaign to drive new users to its Very Low Nicotine (VLN) cigarettes in the US as it continues to sign fresh distribution deals and forge ahead with those that have been previously announced.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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