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News analysis

BAT backs German cannabis company as potential new European market beckons

Written by || 29th September 2022 || News analysis | Major brands | Europe Germany United Kingdom

British American Tobacco (BAT) has again bet on the cannabis industry as it looks to diversify its portfolio as part of its plan to transition to a smoke-free future.

After increasing its stake in Canada’s CBD firm Organigram in April, the tobacco giant has now entered the European cannabis market, leading a $37.6m investment round into Germany’s medical cannabis business Sanity.

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