British American Tobacco (BAT) enjoyed a 37% rise last year in revenues from novel products, with growing contributions across all three of its new categories, led by its brands Vuse, Velo and Glo Hyper, the company reported when releasing its preliminary results for 2022.
The London-based tobacco giant is confident of achieving its ÂŁ5bn revenue target by 2025 and expects new category profitability in 2024, a year ahead of plan.
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.
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