Alternative tobacco and nicotine products in Norway

Although Norway is not a member of the European Union (EU), it is part of the European Economic Area (EEA), which gives it access to the EU’s internal market. As an EEA member, Norway has to harmonise its trade policy with the EU, so adopting the Tobacco Products Directive (TPD) in 2021 will be a natural step. In this section, you will find all our market and regulatory coverage with key data insights to guide you through this region.

Norway: heated tobacco and modern oral products

Snus is allowed and regulated as a tobacco product under the Tobacco Control Act, as confirmed by the Ministry of Health.

The regulations on the content and labelling and design of tobacco products sets the rules for snus packaging and labelling.

According to the regulations prohibiting new tobacco and nicotine products, it is forbidden to produce, import, sell or transfer new forms of tobacco and nicotine-containing products. The same rule applies to tobacco and nicotine-containing products that are assumed to be used in other ways than those that are common in Norway. Heated tobacco products and tobacco-free snus (also sometimes known as white pouch) are included in this category of forbidden products due to their novelty.

Manufacturers or importers can apply to the Norwegian Directorate of Health for an exemption from the ban if it can be documented that the product in question is significantly less harmful to health than other nicotine and tobacco products already on the Norwegian market. The proof of lower risk must be based on clinical studies, as described on the authority’s website. So far, no exemption has been granted for any new tobacco and nicotine products.

According to the Ministry of Health, heated tobacco products and tobacco-free snus could be legalised and regulated in 2021 when Norway will most likely implement the TPD.