Big Tobacco remains in love with novelty as it heads towards a smokeless future

The significance Big Tobacco companies are placing on novel tobacco products is demonstrated by the continued international expansion many are undertaking.

Throughout 2023 look for this to continue to be highlighted, with British American Tobacco (BAT) continuing to bring novel tobacco products to emerging markets, while Philip Morris International (PMI) focuses on the global rollout of Iqos Iluma as a 2023 priority, and Japan Tobacco International (JTI) plans investments in its heated tobacco product category through the course of the year.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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