The significance Big Tobacco companies are placing on novel tobacco products is demonstrated by the continued international expansion many are undertaking.

Throughout 2023 look for this to continue to be highlighted, with British American Tobacco (BAT) continuing to bring novel tobacco products to emerging markets, while Philip Morris International (PMI) focuses on the global rollout of Iqos Iluma as a 2023 priority, and Japan Tobacco International (JTI) plans investments in its heated tobacco product category through the course of the year.


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