China: HnB, oral tobacco and nicotine pouch regulation, May 2022

Selling tobacco, including heated and oral tobacco, in China must be approved by the Chinese State Tobacco Monopoly. Following the enactment of comprehensive regulations for e-cigarettes, the authorities could focus on developing a national standard for heated tobacco. This would be a logical next step following the opening of the first heated tobacco experience store by the Sichuan local tobacco administration in June 2020.

This report provides a detailed overview of the current regulatory framework in place in China for heated and oral tobacco, and nicotine pouches.

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Table of contents

  1. Executive summary
  2. Outlook
  3. China: the basics
  4. National regulatory framework
  5. Age restrictions
  6. Product restrictions
  7. Labelling and packaging
  8. Obligation to notify
  9. Retail channel restrictions
  10. Public usage
  11. Advertising and marketing
  12. Taxation
  13. Relevant laws
  14. Relevant bodies

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