Oral tobacco products – and especially modern oral tobacco products – are gaining ground globally and we have seen the US smokeless tobacco market growing, with new products/brands entering the market.
TobaccoIntelligence conducted a survey between mid-June and mid-July 2020. We collected responses from almost 1,370 e-cig users with the aim to better understand how prevalent oral tobacco products are among vapers, the reasons why – or why not – people are using oral tobacco products, along with the main reasons for doing so. TobaccoIntelligence used its own consumer panel of e-cigarette users for this research.
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Table of contents
- Executive summary
- Introduction
- Sample characteristics
- Product engagement
- Former oral tobacco users
- Reasons for not using oral tobacco
- Attitude towards other new nicotine products and heated tobacco
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