Oral tobacco products – and especially modern oral tobacco products – are gaining ground globally and we have seen the US smokeless tobacco market growing, with new products/brands entering the market.

TobaccoIntelligence conducted a survey between mid-June and mid-July 2020. We collected responses from almost 1,370 e-cig users with the aim to better understand how prevalent oral tobacco products are among vapers, the reasons why – or why not – people are using oral tobacco products, along with the main reasons for doing so. TobaccoIntelligence used its own consumer panel of e-cigarette users for this research.

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Table of contents

  1. Executive summary
  2. Introduction
  3. Sample characteristics
  4. Product engagement
  5. Former oral tobacco users
  6. Reasons for not using oral tobacco
  7. Attitude towards other new nicotine products and heated tobacco

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