Consumer survey report: oral tobacco use among US vapers

Oral tobacco products – and especially modern oral tobacco products – are gaining ground globally and we have seen the US smokeless tobacco market growing, with new products/brands entering the market.

TobaccoIntelligence conducted a survey between mid-June and mid-July 2020. We collected responses from almost 1,370 e-cig users with the aim to better understand how prevalent oral tobacco products are among vapers, the reasons why – or why not – people are using oral tobacco products, along with the main reasons for doing so. TobaccoIntelligence used its own consumer panel of e-cigarette users for this research.