Does the latest in the premium cigar case reveal flaws in the FDA’s judgement?

Once more, the court takes up a challenge to the U.S. Food and Drug Administration’s (“FDA”) regulation of a category of tobacco product known as premium cigars.

You can almost hear the sigh of judge Amit P. Mehta as he wrote his latest opinion in the long-running litigation between the FDA and the cigar industry over the latter’s treatment by the 2016 final deeming rule. Here we go again…

Mehta, who sits in the US District Court for the District of Columbia, had already ruled in 2020 against the FDA on the issues of premarket approval for cigars and on their health warning requirements. But in this most recent instalment of the battle between the agency and the industry (represented by the Cigar Association of America, Cigar Rights of America and the Premium Cigar Association) he turned to an even more fundamental question: was the basis of the FDA’s decision-making in formulating the deeming rule itself flawed?

At issue in the case was whether “premium” cigars – the expensive ones smoked by connoisseurs, relatively infrequently and usually without inhaling – should have been lumped in with all other cigars. And before finalising its rule, the FDA had indeed asked the industry and the public for evidence on whether premium cigars should have been exempted.

It soon had before it, to summarise Mehta’s opinion, precisely such evidence…yet ignored it.

“The FDA erroneously based its decision on the belief that there was no evidence in the administrative record of different usage patterns for premium cigars that might lead to different health outcomes, when in fact there was such evidence,” from the Centers for Disease Control and Prevention (CDC) and the National Cancer Institute.


FDA argument rejected

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    In its defence, the FDA then tried to assert that while these studies did indeed exist, they weren’t conclusive on the question of premium cigars’ health risks, so its position was the right one anyway.

    But the judge rejected this line of argument, citing a 1983 precedent (Motor Vehicle Manufacturers Association vs State Farm Mutual Automobile Insurance Co) which established that “an agency’s action must be upheld, if at all, on the basis articulated by the agency itself”.

    In other words, the FDA could not now defend its decisions five years ago on the basis of new reasoning that it hadn’t stated then. It had not claimed at the time of the deeming rule that these studies failed to demonstrate reduced health risks; it said there just was no data, and yet there clearly was.                      

    Mehta’s ruling changes nothing for cigars immediately (the parties have until 26th July to suggest what concrete steps should be taken in response) and won’t change anything for other products anyway. But much of his criticism of the FDA is also strikingly applicable to the onslaught that reduced-risk alternatives have experienced in the last few years:

    • The agency’s statement that “all cigars produce toxic cigar smoke” is…nonresponsive, circular reasoning. Simply reprising [this] does nothing to respond to the commenters or otherwise develop the conversation.
    • Waving away evidence of actual, current usage patterns based on the mere possibility of a change in behavior is not reasoned decisionmaking.
    • The Final Deeming Rule obscures the real math.
      Here, in a separate part of the opinion, the judge noted that the FDA strongly implied 3.8% of all 12-to-17-year-olds smoked premium cigars, when the real figure was 3.8% of cigar-smoking youth…translating to just 0.1% of all in the age group. One in a thousand kids, not one in 25.
    • In the end, instead of addressing the relevant data before it, the agency resorted to a common refrain to obscure the issue.

    Despite its protestations of being entirely science-led, does this suggest that the FDA might occasionally reach a conclusion for other reasons – perhaps inspired by Congressional paymasters, or simply by tobacco-control prohibitionist culture?

    The cigar case implies, at best, some very shaky processes within the agency…and it will be no surprise if it gives new ammunition to the vapour manufacturers now challenging marketing denial orders in other courts.

    – Barnaby Page TobaccoIntelligence staff

    Photo: Rawpixel

    Barnaby Page

    Editorial director
    Before joining ECigIntelligence in early 2014 as one of its first employees, Barnaby had a 30-year career as a reporter and editor for newspapers, magazines and online services, working in Canada, the US and the Middle East as well as his current British location. He has edited publications covering fields including technology and the advertising industry, and was launch editor of the first large daily online news service in the British regional media. Barnaby also writes on classical music and film for a number of publications. Barnaby manages the editorial and reporting teams and works closely with the analyst teams, to ensure that all content meets high standards of quality and relevance. He also writes for the site occasionally, mostly on science-related issues, and is a member of the Association of British Science Writers.