TobaccoIntelligence analysed three of the most visited nicotine pouch online retailers at a European level. These websites were selected as more than 90% of their total online traffic during 2021 originated in Europe and there was no major concentration coming from a specific country on the continent, which indicates diversity in the location of the users visiting these online retailers.

This report discusses the findings of this analysis, looking at everything from brands and flavours to nicotine content, pricing and products.

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Table of contents

  1. Executive summary
  2. Introduction
  3. Brands availability
  4. Flavours
  5. Nicotine content
  6. Pricing
  7. Product format
  8. Innovations for the future

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“ Europe: the nicotine pouch market, May 2022 ”





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