Europe: the nicotine pouch market, May 2022

TobaccoIntelligence analysed three of the most visited nicotine pouch online retailers at a European level. These websites were selected as more than 90% of their total online traffic during 2021 originated in Europe and there was no major concentration coming from a specific country on the continent, which indicates diversity in the location of the users visiting these online retailers.

This report discusses the findings of this analysis, looking at everything from brands and flavours to nicotine content, pricing and products.

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Julian Bobadilla

Head of market analysis
Julián was born in Bogotá, Colombia, where he obtained his Bachelor’s degree in Business Administration from the Universidad Pontificia Javeriana. He has worked in the financial and oil distribution sectors, mainly in controlling and financial analysis positions. He holds a Global MBA, focused on Sustainable Businesses, from the Bologna Business School in Italy.

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