F1 Velo sponsorship in the Netherlands: is McLaren pulling a fast one?

Health organisations in the Netherlands are protesting against promotion of the nicotine pouch brand Velo by the UK’s McLaren Formula 1 team.

They object to Velo branding being used on a McLaren promotional tour and on the team’s cars in races held in the country, given that the sale of nicotine pouches above a certain strength is illegal in the Netherlands.

However, the Dutch advertising regulator has rejected the complaint, saying that it is not the appropriate body to judge the issue.

Read full article
I'm already a subscriber

Tiziana Cauli

Senior reporter/health & science editor
Tiziana is an Italian journalist from Sardinia. She has worked for both international and local media in Italy, South Africa, France, Spain, the UK, Lebanon and Belgium. She also worked as a communications manager for several international NGOs in the humanitarian sector. Tiziana holds a degree in Political Science and a PhD in African Studies from the University of Cagliari and she’s a graduate of the Carlo De Martino school of journalism in Milan.

Our Key Benefits

The global novel nicotine market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

TobaccoIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

  • Stay informed of any legal and market change in the sector that impacts your organisation
  • Maximise resources by getting market and legal data analysis daily in one place
  • Make smart decisions by understanding how the regulatory and market landscape evolves
  • Anticipate risks in your decisions by monitoring regulatory changes that impact your organisation