Market report: modern oral products in the EU

The modern oral (MO) category refers to smokeless oral tobacco products that mostly (but not always) contain tobacco and nicotine, and are consumed by means other than smoking. Most of these products are placed between the lip and the gums so the nicotine can be absorbed.

This report provides analysis of the modern oral market size and its characteristics within the European Union (EU) along with an online traffic analysis. Snus and nicotine pouches will be at the centre of this report, as these are the most relevant products within the category.

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Julian Bobadilla

Head of market analysis
Julián was born in Bogotá, Colombia, where he obtained his Bachelor’s degree in Business Administration from the Universidad Pontificia Javeriana. He has worked in the financial and oil distribution sectors, mainly in controlling and financial analysis positions. He holds a Global MBA, focused on Sustainable Businesses, from the Bologna Business School in Italy.

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