The modern oral (MO) category refers to smokeless oral tobacco products that mostly (but not always) contain tobacco and nicotine, and are consumed by means other than smoking. Most of these products are placed between the lip and the gums so the nicotine can be absorbed.

This report provides analysis of the modern oral market size and its characteristics within the European Union (EU) along with an online traffic analysis. Snus and nicotine pouches will be at the centre of this report, as these are the most relevant products within the category.

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Table of contents

  1. Executive summary
  2. Introduction
  3. Regulatory framework
  4. Usage rate and population
  5. Market size
  6. Online traffic

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