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Market report: modern oral products in the EU

Written by Julian Bobadilla || 3rd January 2022 || Market reports , Nicotine pouches market reports | Modern oral | Snus | Geographies: Austria Denmark Europe Finland Germany Hungary Sweden

tobaccointelligence

The modern oral (MO) category refers to smokeless oral tobacco products that mostly (but not always) contain tobacco and nicotine, and are consumed by means other than smoking. Most of these products are placed between the lip and the gums so the nicotine can be absorbed.

This report provides analysis of the modern oral market size and its characteristics within the European Union (EU) along with an online traffic analysis. Snus and nicotine pouches will be at the centre of this report, as these are the most relevant products within the category.

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Table of contents

Executive summary
Introduction
Regulatory framework
Usage rate and population
Market size
Online traffic

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