With a long tradition of oral tobacco products – especially snus – that goes back to the 17th century, Sweden is one of the main markets globally for pouched oral products. Snus is the main modern oral product in the country and Sweden is the only EU member state where it is legal (snus has been banned in the EU since 1992). This market snapshot provides a brief overview of Sweden’s moral oral market.

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Julian Bobadilla

Head of market analysis
Julián was born in Bogotá, Colombia, where he obtained his Bachelor’s degree in Business Administration from the Universidad Pontificia Javeriana. He has worked in the financial and oil distribution sectors, mainly in controlling and financial analysis positions. He holds a Global MBA, focused on Sustainable Businesses, from the Bologna Business School in Italy.

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