Market snapshot: Sweden – modern oral market overview

With a long tradition of oral tobacco products – especially snus – that goes back to the 17th century, Sweden is one of the main markets globally for pouched oral products. Snus is the main modern oral product in the country and Sweden is the only EU member state where it is legal (snus has been banned in the EU since 1992). This market snapshot provides a brief overview of Sweden’s moral oral market.