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News analysis

Haypp Group reports strong growth in nicotine pouches, with UK sales surging

Written by || 14th February 2025 || News analysis | Financial results | Flavours | Major brands | Market sizes | Modern oral | Regulation and legislation | Snus | GeographiesEurope Sweden United Kingdom

Haypp Group, an e-commerce player specialising in nicotine pouches and snus, reported strong performance in 2024, with triple-digit growth in nicotine pouch volume in the UK.

During the presentation of its results, the company said nicotine pouch volumes increased by 42% over the year, with a 37% rise in the last quarter compared to the same period in 2023. Nicotine pouches accounted for 62% of the company’s total volume.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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