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High smoking rates expected to keep boosting heated tobacco in Ukraine

Heightened levels of smoking could mean a boon for heated tobacco brands in Ukraine, analysts predict.

Overall demand for heated tobacco products is expected to increase. This is potentially due to predictions from the Ukrainian public organisation Zhittya that smoking rates among 18- to 30-year-olds in the country will continue to increase.

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This article was written by one of TobaccoIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual nicotine markets.

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