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News analysis

Imperial Brands’ five-year plan to ‘dial up focus’ on heated tobacco in Europe

Written by || 28th January 2021 || News analysis | Major brands | GeographiesEurope Germany Norway Spain Sweden United Kingdom

Imperial Brands has announced a substantial shift in strategy towards its next-generation products category, with a focus on investment in heated tobacco in Europe over the next five years
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David Palacios Rubio

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