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News analysis

Imperial posts poor next-gen results, aims to expand oral nicotine in Europe

Written by || 17th November 2020 || News analysis | Heated tobacco | Major brands | Modern oral | Snus | GeographiesAustria Europe Germany Norway Sweden United Kingdom

Imperial Brands has revealed that net revenue from its next-generation portfolio declined by 27% in the year to September and announced that it will take a “more prudent approach” from now on
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TobaccoIntelligence

This article was written by one of TobaccoIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual nicotine markets.

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