Italy allows sales of nicotine pouches by a specific brand, but with new restrictions

The introduction of new packaging requirements for nicotine pouches in Italy in a decree allowing the sale of one pouch brand demonstrates authorities intended for the decree to legalise the sale of all brands, according to the pouch distributor.

Pouch sales had been suspended in Italy following a ban order issued in March. The decree published earlier in November reverses the order but specifically names the Redmuule nicotine pouch brand – distributed in Italy by the company Smokie’s, based in Varese, in northwestern Italy.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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