Heated tobacco consumables are regulated under the wider tobacco regime. The Tobacco Business Law defines tobacco products as those entirely or partially made of tobacco leaves and made for smoking, chewing or sniffing.

This report provides a comprehensive overview of the regulatory framework in place in Japan for heated tobacco products, covering all policy areas.

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Table of contents

  1. Executive summary
  2. Outlook
  3. Japan: the basics
  4. National regulatory framework
  5. Age restrictions
  6. Product restrictions
  7. Labelling and packaging
  8. Obligation to notify
  9. Retail channels restrictions
  10. Public usage
  11. Advertising and marketing
  12. Taxation
  13. Sanctions
  14. Relevant laws
  15. Relevant bodies

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“ Japan: heated tobacco regulation, October 2022 ”





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