The vast majority of the market for oral tobacco in the US (excluding chewing tobacco) consists of snus products. This report will cover the US role as a modern oral tobacco product player, examining snus, tobacco-free nicotine pouches and all-free products – products containing neither tobacco nor nicotine. In addition, analysis of the top industry manufacturers, online retailers and brands will be presented, along with our statistical analysis of retailed products and pricing on the online channel.

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Table of contents

1 Executive summary 2 Report’s scope 3 Smoking culture and prevalence 4 Industry 5 Advertising and promotion 6 Online retailers 7 Product availability 8 Brand availability 9 Flavour availability 10 Nicotine content availability 11 Manufacturers 12 Pricing

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“ Market report: modern oral products in US, Q2 2020 ”





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