Market snapshot: Germany – modern oral market overview

Although the usage rate is relatively low (0.4%), the German modern oral population is the third by size within the EU despite serious regulatory challenges.

Currently, nicotine pouches cannot be placed in the market, as the Federal Office of Consumer Protection and Food Safety (BVL) stated that they are not regulated under the national tobacco law because they contain nicotine, an unauthorised novel food ingredient. This market snapshot offers a brief overview of the modern oral market in Germany.