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‘Misleading and irresponsible’ – UK ASA rules on ads for cigarette flavour additive

A new way to add flavours to conventional cigarettes has gained publicity after being criticised by the UK’s Advertising Standards Authority (ASA).

The ASA issued a ruling last week on Smokepops, a retailer selling crushable flavoured balls designed to be interested into the filter of a cigarette. It followed complaints about a paid-for Facebook advertisement featuring a video demonstration of how to insert the product into a cigarette filter as well as claims made on a post by the advertiser on its own Facebook page and the advertiser’s own website.

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Freddie Dawson

Managing editor, news
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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