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News analysis

‘Must do better’ – BAT boss gives Hyper 2 a less than Glo-ing half-term report

Written by || 27th July 2023 || News analysis | Financial results | Heated tobacco | Major brands | Modern oral | Asia Europe Japan North America United Kingdom United States

British American Tobacco (BAT) has reported a continued positive performance of its vapour and modern oral segment in the first half of the year but recognised that it needs to do more work on heated tobacco.

The company said its Glo Hyper X2 Air, which is currently being rolled out, will spped up progress on heated tobacco in the medium term.

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