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New Zealand: heated tobacco regulation, September 2023

Heated tobacco products are regulated by the Smokefree Environments and Regulated Products Act of 1990 (the Act) and Smokefree Environments and Regulated Products Regulations 2021. The law establishes a comprehensive regulatory framework for smokeless tobacco products, covering sales restrictions, public usage, advertising and sponsorship, product restrictions and packaging.

Heated tobacco is defined under the category of smokeless tobacco products “that have a device that uses or facilitates the use of heat to aerosolise nicotine from the tobacco leaf directly”.

This report provides detailed analysis of the current regulatory framework in place for heated tobacco products in New Zealand, covering all policy areas from notification and advertising to taxation and packaging requirements.

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Fernanda Tucunduva

Legal analyst
Fernanda holds a masters degree in Criminology from the Universitat Pompeu Fabra in Barcelona, Spain. She graduated in Law from de Pontifícia Universidade Católica and specialised in Criminal Corporate Law in São Paulo, Brazil. She has worked as a criminal and compliance lawyer in several law firms and also as an intern in the public sector in Brazil.

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