Heated tobacco products are regulated by the Smokefree Environments and Regulated Products Act of 1990 (the Act) and Smokefree Environments and Regulated Products Regulations 2021. The law establishes a comprehensive regulatory framework for smokeless tobacco products, covering sales restrictions, public usage, advertising and sponsorship, product restrictions and packaging.

Heated tobacco is defined under the category of smokeless tobacco products “that have a device that uses or facilitates the use of heat to aerosolise nicotine from the tobacco leaf directly”.

This report provides detailed analysis of the current regulatory framework in place for heated tobacco products in New Zealand, covering all policy areas from notification and advertising to taxation and packaging requirements.

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Table of contents

  1. Executive summary
  2. Outlook
  3. New Zealand: the basics
  4. National regulatory framework
  5. Age restrictions
  6. Product restrictions
  7. Labelling and packaging
  8. Obligation to notify
  9. Retail channel restrictions
  10. Public usage
  11. Advertising and marketing
  12. Taxation
  13. Sanctions
  14. Relevant laws
  15. Relevant bodies

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“ New Zealand: heated tobacco regulation, September 2023 ”

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