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News analysis

Ploom X is the feather in JTI’s cap as reduced-risk products boost Q1 results

Written by || 9th May 2024 || News analysis | Financial results | Heated tobacco | Major brands | Modern oral | GeographiesAsia Europe Italy Japan Philippines Russia Taiwan

Japan Tobacco International (JTI) delivered a robust performance in the first quarter of the year, partly thanks to a double-digit increase in reduced-risk product (RRP) revenue – driven mainly by the heated tobacco sticks segment.

During the presentation of its financial results, the company said the geographic expansion of Ploom X is going well, and the heated tobacco product has been launched in four additional markets. “With plans to launch in four more markets by June, we are making good progress to deliver our ambitions set for 2028,” said Masamichi Terabatake, president and CEO of the JT Group.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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