PMI’s American dream could come true with its imminent Iqos launch in the US

Philip Morris International (PMI) aims to capture 10% of the US cigarette market after the launch of its Iqos heated tobacco device in the country this quarter.

A spokesperson for PMI confirmed to TobaccoIntelligence that Iqos 3 sales will get underway in the second quarter in a still-undisclosed test city, though all signs point to that city being Austin, Texas.

Read full article
I'm already a subscriber
Author default picture


This article was written by one of TobaccoIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual nicotine markets.

Our Key Benefits

The global novel nicotine market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

TobaccoIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

  • Stay informed of any legal and market change in the sector that impacts your organisation
  • Maximise resources by getting market and legal data analysis daily in one place
  • Make smart decisions by understanding how the regulatory and market landscape evolves
  • Anticipate risks in your decisions by monitoring regulatory changes that impact your organisation