Regulatory report: Germany – HnB, snus and tobacco-free nicotine pouches

According to the Federal Office for Consumer Protection and Food Safety (BVL), heated tobacco products fall under the definition of novel tobacco products, and thus require an authorisation before being placed on the market. This approval also includes the determination of whether it is a smokeless tobacco product or a smoking tobacco product.

The main legislation regarding these products is the Tobacco Products Act (TabakerzG), which came into force on 20th May 2016, bringing the EU’s Tobacco Products Directive (TPD) framework into German law, including regulation of novel tobacco products.

This report provides an overview of the current regulations in place for heated tobacco, snus and tobacco-free nicotine pouches, as well as analysis about potential upcoming regulation in certain areas including tax.

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Table of contents

  1. Executive summary
  2. Outlook
  3. Regulatory landscape
  4. Heated tobacco regulatory framework
  5. Age restrictions
  6. Product restrictions
  7. Labelling and packaging
  8. Retail channel restrictions
  9. Public usage
  10. Advertising and marketing
  11. Taxation
  12. Enforcement and sanctions
  13. Relevant laws
  14. Relevant bodies

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