Regulatory report: Iceland – heated tobacco, snus and nicotine pouches

Iceland has seen a decline in the number of smokers of tobacco products, meaning newer products could be seen as a risk for what the country considers a successful policy. Its inclination towards stricter control of nicotine products appears to suggest a determination to reduce the number of consumers in this area as well.

It can be expected that by the end of 2021, nicotine pouches will be regulated and be subject to similar restrictions that apply to other products containing nicotine like e-cigarettes and refills.

This report provides a detailed overview of the current regulations in place for heated tobacco, snus and nicotine pouches, as well as possible future regulations should a bill amending Act No. 87/2018 be successfully passed.

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Table of contents

  1. Executive summary
  2. Outlook
  3. Iceland: the basics
  4. National regulatory framework
  5. Age restrictions
  6. Product restrictions
  7. Labelling and packaging
  8. Obligation to notify
  9. Retail channel restrictions
  10. Public usage
  11. Advertising and marketing
  12. Taxation
  13. Sanctions
  14. Relevant laws
  15. Relevant bodies

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