The regulatory framework for heated tobacco products in New Zealand is undergoing a major change. Though they were specifically banned, the government has now decided to create a comprehensive framework for these products and thus legalise them together with vape products. It is likely that any additional new regulations adopted in the near future will be in line with the UK approach, and therefore the EU’s Tobacco Products Directive (TPD).

This report provides a comprehensive overview of the current regulations in place for heated tobacco, as well as oral tobacco and tobacco-free nicotine pouches. It also offers analysis of potential near-future regulations along with all of the relevant governing laws and bodies involved in the regulatory regime.

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Table of contents

  1. Executive summary
  2. Outlook
  3. New Zealand: the basics
  4. National regulatory framework
  5. Age restrictions
  6. Product restrictions
  7. Labelling and packaging
  8. Obligation to notify
  9. Retail channels restrictions
  10. Public usage
  11. Advertising and marketing
  12. Taxation
  13. Sanctions
  14. Relevant laws
  15. Relevant bodies

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“ Regulatory report: New Zealand – HnB, oral tobacco and tobacco-free nicotine pouches, April 2021 ”





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