South Africa: nicotine pouch market snapshot, September 2024

South Africa is a country with several options for nicotine consumption. The country has a 23% smoking rate, with socially driven hookah use, snuff consumption rooted in cultural practices, and a growing e-cigarette market.

An analysis of product affordability shows that Velo and Zyn nicotine pouches have a competitive price compared to related nicotine products, while all other brands are more expensive than traditional tobacco products like cigarettes or snuff.

This market snapshot offers an overview of the nicotine pouch market in South Africa, covering retail channels, pricing and product characteristics.

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Genaro Pierucci

Market analyst
Genaro holds a Bachelor’s degree in Economics and is currently pursuing a Master’s in Data Analysis in Barcelona. Originally from Argentina, his professional adventure has taken him through various roles in data and communications. Passionate about analysis and uncovering meaningful insights, Genaro brings both expertise and enthusiasm to the team.

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