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News analysis

Sting-free shield keeps pouches in the forefront of nicotine innovation

Written by || 7th July 2022 || News analysis | Modern oral | Snus | GeographiesEurope Sweden

Pouches with integrated “shields” on one side that reduce stinging and gum irritation are the latest example of how the category is leading the way in innovation among alternative nicotine products.

The design from Sting Free has recently gained backing from Swedish billionaire Erik Selin, the most prominent Swedish shareholder in the snus giant Swedish Match, who invested SEK4.4m (€410,000) in the company, making him the second-largest shareholder.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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