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News analysis

Swedish consumer ombudsman sues Westridge for TikTok nicotine pouch ads

Written by || 18th June 2024 || News analysis | Marketing and retailing | Modern oral | Regulation and legislation | Snus | GeographiesEurope Sweden

Santa opening an advent calendar and people taste-testing nicotine pouches on TikTok is not acceptable marketing, says the Swedish Consumer Agency (KO). The consumer ombudsman is suing Westridge Group for breaking the legal requirements for nicotine product ads.

In April, the KO requested that the Patent and Market Court prohibit Westridge from marketing nicotine pouches on TikTok. It also wants the court to ban marketing that features employees joking and reviewing nicotine products.

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This article was written by one of TobaccoIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual nicotine markets.

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