Swiss voters will face two crucial referendums over the next few weeks on the future of tobacco product advertising in the country.

The country, which ranks near the bottom of the Tobacco Control Scale in Europe rating for advertising bans, faces two competing proposals.

First to face a vote is the Tobacco Products Act referendum, scheduled for 20th January 2022. This is then followed by a second, stricter proposal, “Children without tobacco”, on 13th February 2022 that would ban tobacco and vaping advertising wherever children and young people can see it.


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