Despite negative publicity on a national TV show and static numbers of vapers, the market for e-cigarettes continues to grow in China as consumer preferences change
A pronouncement earlier this year by the Indian government that individual states should ban vapour products appears to have encouraged action in several – but the Delhi High Court has confirmed that the advisory is not binding for the states
The South Korean e-cigarette market is tied in with the heat-not-burn category and future market development will partly depend on how consumers react to the latest moves in HnB regulation